Your marketing strategy is still in your head. Here’s the one-page plan that gets it onto paper.
Your marketing strategy is probably still in your head. A fill-in 2-2-3 one-page plan (two choices, two connections, three actions) to get it on paper.
Digital Marketing Strategy for Founders: Start With Goals, Not Channels
A practical guide for founders to build a digital marketing strategy: goals first, then channels, budget and measurement, all tied to lead generation.
Digital Marketing Strategy for Founders: Start With Goals, Not Channels Read Post »
Is Your Marketing Strategy Working? How Founders Can Measure It Without Guesswork
Impressions up, revenue flat? A plain guide for founders to judge whether marketing pays off: cost vs revenue, customer acquisition cost and a review rhythm.
Is Your Marketing Strategy Working? How Founders Can Measure It Without Guesswork Read Post »
What Is SEO? Google’s Own Definition, and How Founders Can Use It to Vet Any Proposal
What is SEO? Google’s starter guide defines it and is clear about what it can’t promise. Use that definition and a five-question filter to vet any SEO proposal.
What Is SEO? Google’s Own Definition, and How Founders Can Use It to Vet Any Proposal Read Post »
SEO Doesn’t Run on Deadlines: What Google’s “Hours to Months” Range Means for Founders
Google says some SEO changes show in hours, others take months, and some may not show at all. Why founders should run SEO on a review cadence, not deadlines.
SEO Doesn’t Run on Deadlines: What Google’s “Hours to Months” Range Means for Founders Read Post »