A practical guide for founders to build a digital marketing strategy: goals first, then channels, budget and measurement, all tied to lead generation.
Digital Marketing Strategy for Founders: Start With Goals, Not Channels Read Post »
What is SEO? Google’s starter guide defines it and is clear about what it can’t promise. Use that definition and a five-question filter to vet any SEO proposal.
What Is SEO? Google’s Own Definition, and How Founders Can Use It to Vet Any Proposal Read Post »
Google says some SEO changes show in hours, others take months, and some may not show at all. Why founders should run SEO on a review cadence, not deadlines.
SEO Doesn’t Run on Deadlines: What Google’s “Hours to Months” Range Means for Founders Read Post »
